
Happy Paddlin' on SUP
More and more manufacturers are flocking to the stand up paddle world. Take a look at the new
magazines devoted to this sport that are reminiscent of the explosion in kayaking 5 to 1o years
ago. Small specialized companies, imported and exported products. "Dealers wanted". Everyone is building "the best". The beginnings of brand warfare.

In certain locales, the sport has indeed exploded. In other areas the beginnings of interest in
rentals and day tours. Those that are pioneering the sport have gained a foothold above the rest.
Those that are watching and wondering may soon be trying to catch up.
The question on everyone's mind:
Is this going to stay?
My answer...who cares!
It is here right now. If you own a store, give it a try. Just a few years ago, Crocs foam shoes were the coolest thing ever. Now there are knock offs and imitations. Also, the fad seems to have finally worn off. People have realized that those colorful foam shoes are actually quite annoying. But I bet you own a pair. I have four pair (one set in pink).
Did you own or try roller blades? Of course you did.
I bet you even owned stone washed jeans.
I was a huge skeptic of this sport even after playing on the lake a few times. It wasn't until I
got a thrill on a wave and a workout on the river that I became an enthusiast. I was hooked with
the elevated new vantage point on the water. I found that this sport was a very fast full body
workout. Faster than anything I've done before. It uses all your muscles and balance. And if I'm in a rush to get out on the water there is no other kayak or canoe that is as fast to load/unload and get going.
I suspect the same questions of longevity and appeal were in the mind of ski shops when
snowboarding first came out.
Happy Paddlin' has aligned with www.tahoesup.com . Tahoe SUP builds board from durable Carbonlite 2000 and glass/epoxy using some of the same hull features that make kayaks so efficient. Here's some videos and photos of kayakers and SUPers mixing it up on the Cowlitz River earlier this month.











































